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Home Staging Websites – Why SEO Matters

Let’s first begin with a definition SEO:

SEO stands for Search Engine Optimization and is defined by Wikipedia as:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

“Improving the visibility of a website or a web page” is a critical component when we create a website for a home stager (or anyone looking for an SEO-rich website).

It’s one thing to have a beautiful website but unless your site appears on the first page of the search engines (i.e., Google), you’ll be hard pressed to get clients. Rarely will a visitor go beyond page 1.

At Easy Designer Websites, we understand the importance and do all that it takes to help you get positioned.

Contact us today as we’d be glad to help.

Is Your Current Home Staging Website Impressive?

If not, it should be. Your home staging website needs to truly represent YOU and your work.

Why is this important? Well… yesterday, after having met with a big builder in the Southeast, I was asked if I could assist in finding GREAT stagers in the following cities: Nashville, Charlotte, Raleigh, Birmingham and Jacksonville.  Anxious to please, I went searching and here’s what I found:

  • Stock photos – It was obvious, too obvious. It’s important to set the correct expectation right up front. The use of stock photos sets an expectation that YOU did, or can, create a similar look and feel.
  • Missing names – Yes. On some of the websites I found on the Internet, I couldn’t find the name of the owner. Instead, I found lots of pages with the company name. While having your company name on your website is important, having your name is equally important.
  • Missing phone numbers - While having an email address is important, so is having your phone number. In fact, it should be on every single page.
  • Missing portfolios – Quite a few website had zero before and after pictures. Some didn’t have either and instead had a bunch of words. While content, in the form of verbiage is important, so are photos. For those that were missing portfolios, I elected to pass and move on to the next.

In summary, your home staging website needs to impress your potential client. At Easy Designer Websites, we help make that process easier.

Kathy

Home Staging Website For Portland Home Stager

We recently completed this beautiful home staging website for David Peterson of Synergy Staging in Portland, OR. David is one of the top stagers in Portland and we are happy to have been able to give him a website he loves.

Home Staging Website For Portland Home Stager

WordPress Website Resources

WordPress logo imageGrow Your Business With A WordPress Website

Having a functioning and attractive home staging website is one of the most important tools you can use to get more business.

WordPress makes it easy to control your content, adding and deleting text and photos,  as your company grows and your needs change.

Here’s a list of resources I provided to people who attended my WordPress website round-table at the RESA Conference this week.

WordPress Resources:

WordPress Codex (the WordPress book of Knowledge) http://Codex.Wordpress.org

WordPress Videos: http://Wordpress.tv

SEO Resources:

Wordtracker ($-Free Trial) http://wordtracker.com

Hubspot ($-Free Trial) http://hubspot.com

MarketingGrader (used to be WebsiteGrader) http://marketing.grader.com/  (gives your website a grade and tells you how to improve)

SearchGrader http://search.grader.com/  (tells you your keywords and how many times those words are searched)

ScribeSEO ($): http://ScribeSEO.com (expensive, but worth it – grades individual posts and pages and tells you how to improve that post or page for better SEO) *Affiliate link

Blogging Resources:

CopyBlogger Blog http://www.copyblogger.com/blog/

ActiveRain University http://www.activerainuniversity.com/video

How To Make My Blog http://www.howtomakemyblog.com/

Sacramento Roseville Home Stager Gets An Easy Designer Website

Easy Designer websites built this beautiful Premiere WordPress website for Lori Kim Polk of PremiereHomeStagingLLC

Sacramento Roseville home staging websiteLori Kim is one of the top home stagers in the Sacramento Roseville area. She’s also excellent at marketing her home staging business and helping to market the listings she stages. Check out her beautiful new website!

 

Easy Designer Websites – A Sponsor at the RESA Convention

Will you be there? We hope so as we have been working hard on some incredible new website designs for home stagers and redesigners and can’t wait to have you see them first-hand.

Whether you’re just starting your new business or have a niche market that you would like to target, our Premiere Websites and Starter Websites are the perfect solution. Not only are they affordable, they’re full of great SEO (Search Engine Optimization) to help get your website found quickly on the Internet.

We’ll also be able to answer any questions you may have. Perhaps it’s a question on “how to choose a great domain name” or “what are back links and why are they important?”

If you are attending, be sure to attend the round table hosted by Michelle Minch (co-owner of Easy Designer Websites) as she’ll be sharing great insight into the WordPress platform.

Can’t wait to see you!

Kathy

 

 

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